Think you’re a man? Think again. If you’ve watched Milwaukee’s Best Light’s commercials, official sponsor of the World Series of Poker (WSOP), you’ll see that you’re only a man if you enjoy drinking cheaply produced, sudsy piss in your hoo-rah women hating, poker playing man den of a garage with you and the rest of your trailer trash pals.
From a press release last year announcing their annual partnership with the WSOP and their two seat give away promotion, Milwaukee’s Best Light marketing manager, Stefan Dinwiddie, stated the following:
“The WSOP Main Event is undoubtedly the world’s premier poker competition, and Milwaukee’s Best Light is proud to give amateur poker players a shot at playing against the best of the best and winning millions. Serving as official beer sponsor of the World Series of Poker gives us a chance to acknowledge and reward loyal drinkers, because Milwaukee’s Best Light is also the unofficial beer of poker games everywhere.”
Unofficial beer of poker games everywhere, huh? Let me break this down and translate it for you. What Stefan really means is:
“It would be an honor for our beer to be considered the least bit average because we put as little effort as we can as brewers into producing and marketing it for people who can only hope and ultimately expect their entire lives to be just that–average. We hope that in marketing our frothy peasant ale to an inbred, inferior race of burger flippers and car mechanics by dumbing it down to a sissy-hating, estrogen abusing audience, we too will be able to cash in on poker and the hopes and dreams of blue collar workers praying to one day win it big and move out of their double-wides.”
Yah, I said it, and I didn’t even have to mention how it tastes, which if you were wondering is like the diesel fuel their target audience puts into their Hemi trucks. If this is “Milwaukee’s Best,” I don’t even want to know about their worst.
Too late…
Just a week after making the final table of the inaugural North American Poker Tour Venetian $25,000 High Roller Shootout and collecting $215,000 in bounties and prize money, Scott Seiver strikes lightning yet again, winning the $25k High Roller Championship event at the L.A. Poker Classic.
This Sunday at Carbon Poker, French poker player mesut54000 took down the WSOP Grand Final – $12,500 Seat Guaranteed Tournament. As the name of the tourney suggests, mesut5400 walked away from the virtual felt with a $12,500 package that includes a $10,000 buy in for the 2010 WSOP Main Event.
The ninth annual European Poker Awards turned out to be a very special occasion for Vitaly Lunkin since he won the 2009 European Poker Player of the Year award. The Russian player now joins previous winners such as Marcel Luske (2001, 2004), Garry Bush (2002), Dave Colclough (2003), Rob Hollink (2005), Roland De Wolfe (2006), Alexander Kravchenko (2007), and Bertrand Grospellier (2008).
In a town built on losers, it seems even Las Vegas locals can’t hide from the recession. After accumulating $870 million in debt in the midst of economic turmoil, Planet Hollywood (PH) has been acquired by Harrah’s Entertainment, a ball in motion since they bought off some of PH’s arrears after defaulting on loans last September.
While Harrah’s Entertainment may have taken over the World Series of Poker brand name, much of the WSOP’s history will always be tied to Binion’s. That’s because Binion’s owned and operated the WSOP for 36 years until the event was sold to Harrah’s Entertainment in 2005. But just recently, the WSOP’s birthplace has announced that it will be closing its doors.
